Hankook launches European Instagram channel

In addition to its Facebook and YouTube activities in Europe, Hankook is moving onto another digital stage. The tire maker will open its new Instagram channel called @hankooktire.europe on June 8th. For all interested and enthusiastic followers of technical content and topics related to cars, the new channel offers all kinds of relevant information on these areas, as well as, for example, on the tire manufacturer's wide-ranging sports and motorsport activities.

Neu-Isenburg, Germany, 9 June 2020 – Premium tire maker Hankook is strengthening its presence in social networks and launching its official Instagram channel for the European markets shortly before the start of summer. It starts on June 8th with the first entry for the new Hankook followers of this increasingly popular platform. Besides informative and stylish content about the black gold, impressions of various spectacular sports sponsorships will be shown.

For example, Hankook has long maintained very successful football partnerships with the UEFA Europa League, Real Madrid, Borussia Dortmund, SSC Naples and AS Monaco. Other, more seasonal premium engagements in one of the most dynamic sports worldwide, ice hockey, will also be featured on Instagram, where Hankook has partnerships with the KHL (Kontinental Hockey League - one of the largest ice hockey leagues worldwide), as well as with HC Davos and the international Spengler Cup. A further, particularly important part is of course the spectacular impressions of Hankook's numerous activities in international top motorsport, for which the premium tire maker has long been known.

"We are pleased to be able to bring important news about our company to our customers and interested followers throughout Europe from now on also on Instagram. With this, we are specifically strengthening the presence of our premium brand Hankook in social networks and are able to communicate the topics of tires, innovations, sport and motorsports to a younger target group in particular," comments Sanghoon Lee, President of Hankook Tire Europe.

Not only beautiful pictures and great design motifs await the Instagrammer on @hankooktire.europe, but also exciting facts about tires and automotive. The postings are accompanied by various stories. Every month these stories are filled with the most viewed, most commented, and most liked postings, so that the users can always be up to date. The Hankook Instagram followers can also look forward to attractive raffles & competitions. More information will follow shortly on the channel itself.