EV Tires: Advancement Achieved Through Testing
Driving Emotion
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Hankook, Hankook Tire’s Premium Brand
As Hankook Tire’s premium brand, Hankook pursues driving innovation powered by state-of-the-art technology to lead the future of mobility.
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Driving Emotion, Extraordinary Experience Redefining Mobility
With ‘Driving Emotion’, we create extraordinary moments in your everyday life, more than simply getting you from point A to B. This embodies Hankook Tire’s pledge to explore even the emotional state of the driver to provide the optimal driving experience.
Through the wide-ranging activities aligned with the core values of High Technology, Future Innovation, and Premium Brand, we present never-before-possible Driving Emotion across the world.
High Technology
A Leader in the Future Mobility Industry
The more advanced future mobility technology becomes, the greater the role of the tire will be as a fundamental driving necessity. Innovative cutting-edge tire technology will drive Hankook to bring forth that magical experience of the driver feeling perfectly united as one with the vehicle, leading the future mobility industry.
Future Innovation
Explore New Possibilities
In the future mobility environment where the car will intersect with virtually everything, tires will surely remain the most accurate source of key driving information in creating completely new experiences. This is why we at Hankook Tire, continue to explore novel possibilities in pushing the limit of what tires have to offer in a host of applications.
Premium Brand
Innovation to Transform Daily ‘Mobility’
To render every moment of mobility spent with Hankook Tire even more extraordinary, we reach out to the wider community with the value and meaning of Driving Emotion through collaboration with global premium brands and other varying marketing communication activities.
Electrified, Hankook
Drive. It’s what tires are intended to do, and remains essential even for ev vehicles emerging to shape the future of mobility. The sentiments of innovation accompanying the mobility experience of EVs, from a convenient and comfortable ride to the sense of pride when we bring a vehicle to the threshold of its performance, undoubtedly define what driving is all about.
When compared against ordinary tires, Hankook Tire’s EV tires not only support the increased weight of EVs, but also deliver upgraded traction and grip force to transmit an ev vehicles strong initial acceleration to the road without incurring any loss. Our high-tech EV tires are even equipped with low-noise technology to match with the already quiet nature of EVs free of engine noise.
Our ‘Electrified, Hankook’ campaign aims to publicly convey Hankook Tire’s state-of-the art technology, quality and green policy to keep pace with EVs where future mobility lies. As a reliable partner for global premium EV makers and a second to none leader in the EV tire market, our messages carry much more than technology alone.
Motorsport
For us at Hankook, motorsport is much more than a show of speeding cars and thrilling rides; it is a laboratory where we consistently challenge ourselves to push beyond our limits under extreme driving conditions.
As a sponsor for a host of motor sports competitions in Korea and abroad, we race towards exploring the possibilities of tires that have yet to be untapped. As we stand witness to the miraculous records of world-renowned drivers, we are proud to contribute to the new chapter of driving.
Design Innovation
Hankook Tire is always at the center of future driving envisioned by Design Innovation. Design Innovation is our global innovation project dedicated to the study of future driving trends and the proposal of diversified mobility.
Backed by our established design philosophy ‘mobility enabled by tires, we innovate driving with tires as the starting point. We take new design approaches to future driving, from the concept tires developed in 2012 to the HPS (Hankook Platform System) Cell powered by HEM (Hankook Electric Mobility Technology) in 2020.
Sports Sponsorship
Hankook Tire’s innovation towards the most optimal driving experience interfaces with the ‘relentless innovation to create the best moment’ by the world’s most renowned sports teams. Akin to the unwavering enthusiasm of Real Madrid, our Driving Emotion will enthuse drivers the world over with its commitment to making every moment of your life extraordinary.
Hankook Tire has been the official sponsor of the UEFA Europa League, the largest competition joined by European football clubs, since 2012. In the stadium filled with the enthusiastic players and the cheering roar of the audience, the spirit of ‘Winning Innovation’, the very source of Driving Emotion, comes alive.
Brand Collaboration
Hankook Tire has initiated a project to recycle end-of-life tires generated in numbers exceeding 100 million each year to create a more sustainable future with customers. We took our first step in this effort in 2021 with the ‘Upcycling Shoes Project’ to make shoes out of end-of-life tires in partnership with MUSINSA and YASE. Going forward, we will collaborate with other footwear brands to continue making meaningful progress for the Planet Earth.
