Hankook Tire Company | Hankook Tire Global official site
Company Overview Global Automotive Partners Award CI Company Overview Global Network Global Automotive Partnership Media Center Awards Brand Identity Media Center Home Company Company Overview Hankook Tire & Technology drives persistent innovation to take a leap forward as a global top-tier company paving the way for the future of driving. Vision The Future Driving Innovator Hankook Tire & Technology will transform itself into 'The Future Driving Innovator' that realizes future driving through persistent innovation. We are a global leader paving the way for the global tire industry with premium brands, high-tech leadership, and ESG management with integrity. Since its inception in 1941, Hankook Tire & Technology has grown into a global leader paving the way for the global tire industry through daring challenges and astonishing innovations. We will continue to take a step forward as a global top-tier company leading the way for the future automotive industry by further reinforcing our world-renowned premium brands and high-tech leadership, and actively practicing ESG management designed to fulfill our corporate social responsibilities. Strategic Directions Value Focused Portfolio In addition to focusing our resources and capabilities on advanced markets such as North America and Europe, and high value-added products such as SUVs and electric vehicles, we also promote a qualitative growth strategy designed to maximize profits by means such as expanding production and facility infrastructure and improving operational efficiency, to pave the way for the transformation of the tire industry. Market Winning Service To provide customers with the finest products and services at the right time and right place, we will take an active role in dealing with changes in the global environment to increase the proportion of production and sales in each region, expand distribution channels, and build an advanced service infrastructure. Technology Leadership To lead the way for the rapidly changing trends in the mobility industry centering on electric vehicles and digital technology, we will not only further reinforce our development, manufacturing, and virtual technologies, but also promote digital transformation in all processes to acquire a resolute high-technology leadership. Premium Brand Elevation We will reinforce out partnership with global automakers through our premium brand 'Hankook' and 'Laufenn' which is for rational consumers, to grow into a true premium brand as well as a leading brand in the electric vehicle market. Innovation DNA To ensure a flexible and agile response to the rapidly changing business environment, we will internalize the DNA of innovation throughout our process and further cultivate our unique proactive culture, while reflecting ESG in all our business activities to further enhance our corporate value and sustainability. Global Hankook Key Figures We supply a variety of high-quality tires to over 180 countries around the globe to provide a safe and dynamic driving experience. Hankook Tire & Technology produces 120 million high-quality tires per annum and supplies them to 180 countries throughout the world. In addition, over 20,000 employees work at our business establishments located around the world, working hard to offer the best products and services to our customers. 102M TiresProduction capacity 40Global network 8Production base 180 CountriesExport destinations 20K PersonsNumber of employees Sustainability ESG Management We practice systematic ESG management at a global level to transform into a world-renowned ESG leader. For systematic ESG management, the ESG management committee leads the way in developing an ESG management system, policies, and detailed strategies to fully practice them. Through the successful implementation of ESG management, we will not only fulfill our corporate social responsibilities, but also step forward as an outstanding company paving the way for the global ESG trend. Mid- to long-term greenhouse gas reduction goals Reduction of the basic unit of GHG emissions in 2030 compared to 201315% Reduction of GHG emissions in 2050 compared to 2018 50% Business Portfolio Business Principle We provide the value of high technology and premium brands based on the extensive network we have built throughout the world. We have established production, R&D, sales, marketing, and a communication network around the world as part of our efforts to provide the finest products and services tailored to the characteristics of each region. In addition, we are strategically operating three global premium tire brands of 'Hankook', 'Laufenn' and 'Kingstar'. Global Presence 4 Regional headquarters(As of the end of 2020) 8 Production base(As of the end of 2020) 5 Technical center(As of the end of 2020) 46 Branch/subsidiary(As of the end of 2020) Brand Portfolio Hankook As one of the leading brands of Hankook Tire & Technology, it operates sub-brands by vehicle types and product categories. We are serving our customers globally with sub-brands, such as iON (dedicated EV tires), Ventus (premium tires), Dynapro (SUV tires), Kinergy (comfort tires), Vantra (van tires), Winter i*cept (winter tires), and Smart (truck and bus tires). * Main product groups Laufenn Laufenn, which has been created to provide drivers with an economical driving experience, stems from the German word 'Laufen', which denotes 'to run', and fulfills the needs of consumers who embody a simple yet sophisticated lifestyle. We manage various brands such as Z FIT, S FIT (high performance and sport product group), G Fit (product group for general passengers), X Fit (LT&SUV product group), and I Fit (winter product group). * Main product groups Kingstar Kingstar manages a product brand called 'Road Fit', which means 'the most ideal tires for the road'. * Main product groups Milestone Achievement 2021 Celebrated the 80th anniversary Took a leap forward as the 6th in global tire company ranking Began to supply tires for new Audi electric sports car 'e-tron GT' Began to supply tires for new Volkswagen electric SUV 'ID.4' Listed on the DJSI World for 6 consecutive years (Global No. 1 in the automotive part industry) Selected as the 'Tire Manufacturer of the Year' by Auto Bild, a European automobile magazine 2020 Relocated headquarters to Pangyo Technoplex Acquired Platinum grade in the EcoVadis ESG evaluation Began to supply tires for Porsche's 'Taycan' Supply Tires for New Vehicles like RS6 Avant and Audi RS7 Sportsback Entered into a partnership agreement for exclusive supply of tires for New Formula E 22/23 season 2019 Changed company name to Hankook Tire & Technology Co., Ltd. Opened the Digital Future Innovation Center (entered into an agreement with KAIST) Began to supply tires for Porsche 'Cayenne' Began to supply tires for 'New Audi SQ8' 2018 Launched 'Kinergy AS ev', a tire designed exclusively for second-generation EVs Acquired Reifen-Müller, a leading premium tire retailer in Germany Officially began to sponsor Major League Baseball (MLB) in the United States 2017 Completed building the Tennessee plant in the U.S. Opened the European test center Technotrack for winter tires Acquisition of the Australian tire company, Jax Tyres 2016 Completed building Technodorm for the new new central research center of Hankook Tire Began to supply tires for new BMW 'New 7 Series' Established Hankook Donggeurami Partners a standard workplace for the disabled Formed a marketing partnership with Real Madrid Incorporated into Dow Jones Sustainability Index World (DJSI World) 2011 – 2015 2015Began to supply tires for new Porsche 'Macan' Won the Grand Prize at the Red Dot Award Design Concept 2015 2014Launched the global strategic brand 'Laufen' 2013Held the completion ceremony for building plants in Chongqing, China, and Indonesia Began to supply tires for Mercedes-Benz 'New S-Class' 2012Began to officially sponsor the UEFA Europa League Began to supply tires for BMW 'New 3 Series' 2011Selected as an official tire supplier for DTM 2001 – 2010 2008Completion building the Hungary Plant Selected as an official tire supplier for Audi 2005Opened the T'Station Completion building the Geumsan Test Trac(G'Trac) 2004Announced new CI 2001Completion building the European Distribution Center (EDC) 1991 – 2000 1999Completion building the Gahong Plant and Jiangsu Plant in China 1998Established the China Technical Center (CTC) 1997Established the Europe Technical Center (ETC) Completed building the Geumsan Plant in Korea 1992Established the Akron Technical Center (ATC) 1979 – 1990 1985Built the first driving test track in the tire industry in Korea 1983Acquired KS mark for all types of radial tires 1982Established the Hankook Tire R&D Center 1981Established a local subsidiary in the United States 1979Completed building the Daejeon Plant 1941 – 1978 1974Developed the first radial tire for passenger cars in Korea Recorded exports in excess of 10 million USD 1962Began exporting overseas to Pakistan for the first time 1953Changed the company name to ⟨Diaya Korea Co., Ltd.⟩ 1941Began as ⟨Chosun Daiya Industrial⟩ Hankook Tire & Technology drives persistent innovation to take a leap forward as a global top-tier company paving the way for the future of driving. Vision The Future Driving Innovator Hankook Tire & Technology will transform itself into 'The Future Driving Innovator' that realizes future driving through persistent innovation. We are a global leader paving the way for the global tire industry with premium brands, high-tech leadership, and ESG management with integrity. Since its inception in 1941, Hankook Tire & Technology has grown into a global leader paving the way for the global tire industry through daring challenges and astonishing innovations. We will continue to take a step forward as a global top-tier company leading the way for the future automotive industry by further reinforcing our world-renowned premium brands and high-tech leadership, and actively practicing ESG management designed to fulfill our corporate social responsibilities. Strategic Directions Value Focused Portfolio In addition to focusing our resources and capabilities on advanced markets such as North America and Europe, and high value-added products such as SUVs and electric vehicles, we also promote a qualitative growth strategy designed to maximize profits by means such as expanding production and facility infrastructure and improving operational efficiency, to pave the way for the transformation of the tire industry. Market Winning Service To provide customers with the finest products and services at the right time and right place, we will take an active role in dealing with changes in the global environment to increase the proportion of production and sales in each region, expand distribution channels, and build an advanced service infrastructure. Technology Leadership To lead the way for the rapidly changing trends in the mobility industry centering on electric vehicles and digital technology, we will not only further reinforce our development, manufacturing, and virtual technologies, but also promote digital transformation in all processes to acquire a resolute high-technology leadership. Premium Brand Elevation We will reinforce out partnership with global automakers through our premium brand 'Hankook' and 'Laufenn' which is for rational consumers, to grow into a true premium brand as well as a leading brand in the electric vehicle market. Innovation DNA To ensure a flexible and agile response to the rapidly changing business environment, we will internalize the DNA of innovation throughout our process and further cultivate our unique proactive culture, while reflecting ESG in all our business activities to further enhance our corporate value and sustainability. Global Hankook Key Figures We supply a variety of high-quality tires to over 180 countries around the globe to provide a safe and dynamic driving experience. Hankook Tire & Technology produces 120 million high-quality tires per annum and supplies them to 180 countries throughout the world. In addition, over 20,000 employees work at our business establishments located around the world, working hard to offer the best products and services to our customers. 102M TiresProduction capacity 40Global network 8Production base 180 CountriesExport destinations 20K PersonsNumber of employees Sustainability ESG Management We practice systematic ESG management at a global level to transform into a world-renowned ESG leader. For systematic ESG management, the ESG management committee leads the way in developing an ESG management system, policies, and detailed strategies to fully practice them. Through the successful implementation of ESG management, we will not only fulfill our corporate social responsibilities, but also step forward as an outstanding company paving the way for the global ESG trend. Mid- to long-term greenhouse gas reduction goals Reduction of the basic unit of GHG emissions in 2030 compared to 201315% Reduction of GHG emissions in 2050 compared to 2018 50% Business Portfolio Business Principle We provide the value of high technology and premium brands based on the extensive network we have built throughout the world. We have established production, R&D, sales, marketing, and a communication network around the world as part of our efforts to provide the finest products and services tailored to the characteristics of each region. In addition, we are strategically operating three global premium tire brands of 'Hankook', 'Laufenn' and 'Kingstar'. Global Presence 4 Regional headquarters(As of the end of 2020) 8 Production base(As of the end of 2020) 5 Technical center(As of the end of 2020) 46 Branch/subsidiary(As of the end of 2020) Brand Portfolio Hankook As one of the leading brands of Hankook Tire & Technology, it operates sub-brands by vehicle types and product categories. We are serving our customers globally with sub-brands, such as iON (dedicated EV tires), Ventus (premium tires), Dynapro (SUV tires), Kinergy (comfort tires), Vantra (van tires), Winter i*cept (winter tires), and Smart (truck and bus tires). * Main product groups Laufenn Laufenn, which has been created to provide drivers with an economical driving experience, stems from the German word 'Laufen', which denotes 'to run', and fulfills the needs of consumers who embody a simple yet sophisticated lifestyle. We manage various brands such as Z FIT, S FIT (high performance and sport product group), G Fit (product group for general passengers), X Fit (LT&SUV product group), and I Fit (winter product group). * Main product groups Kingstar Kingstar manages a product brand called 'Road Fit', which means 'the most ideal tires for the road'. * Main product groups Milestone Achievement 2021 Celebrated the 80th anniversary Took a leap forward as the 6th in global tire company ranking Began to supply tires for new Audi electric sports car 'e-tron GT' Began to supply tires for new Volkswagen electric SUV 'ID.4' Listed on the DJSI World for 6 consecutive years (Global No. 1 in the automotive part industry) Selected as the 'Tire Manufacturer of the Year' by Auto Bild, a European automobile magazine 2020 Relocated headquarters to Pangyo Technoplex Acquired Platinum grade in the EcoVadis ESG evaluation Began to supply tires for Porsche's 'Taycan' Supply Tires for New Vehicles like RS6 Avant and Audi RS7 Sportsback Entered into a partnership agreement for exclusive supply of tires for New Formula E 22/23 season 2019 Changed company name to Hankook Tire & Technology Co., Ltd. Opened the Digital Future Innovation Center (entered into an agreement with KAIST) Began to supply tires for Porsche 'Cayenne' Began to supply tires for 'New Audi SQ8' 2018 Launched 'Kinergy AS ev', a tire designed exclusively for second-generation EVs Acquired Reifen-Müller, a leading premium tire retailer in Germany Officially began to sponsor Major League Baseball (MLB) in the United States 2017 Completed building the Tennessee plant in the U.S. Opened the European test center Technotrack for winter tires Acquisition of the Australian tire company, Jax Tyres 2016 Completed building Technodorm for the new new central research center of Hankook Tire Began to supply tires for new BMW 'New 7 Series' Established Hankook Donggeurami Partners a standard workplace for the disabled Formed a marketing partnership with Real Madrid Incorporated into Dow Jones Sustainability Index World (DJSI World) 2011 – 2015 2015Began to supply tires for new Porsche 'Macan' Won the Grand Prize at the Red Dot Award Design Concept 2015 2014Launched the global strategic brand 'Laufen' 2013Held the completion ceremony for building plants in Chongqing, China, and Indonesia Began to supply tires for Mercedes-Benz 'New S-Class' 2012Began to officially sponsor the UEFA Europa League Began to supply tires for BMW 'New 3 Series' 2011Selected as an official tire supplier for DTM 2001 – 2010 2008Completion building the Hungary Plant Selected as an official tire supplier for Audi 2005Opened the T'Station Completion building the Geumsan Test Trac(G'Trac) 2004Announced new CI 2001Completion building the European Distribution Center (EDC) 1991 – 2000 1999Completion building the Gahong Plant and Jiangsu Plant in China 1998Established the China Technical Center (CTC) 1997Established the Europe Technical Center (ETC) Completed building the Geumsan Plant in Korea 1992Established the Akron Technical Center (ATC) 1979 – 1990 1985Built the first driving test track in the tire industry in Korea 1983Acquired KS mark for all types of radial tires 1982Established the Hankook Tire R&D Center 1981Established a local subsidiary in the United States 1979Completed building the Daejeon Plant 1941 – 1978 1974Developed the first radial tire for passenger cars in Korea Recorded exports in excess of 10 million USD 1962Began exporting overseas to Pakistan for the first time 1953Changed the company name to ⟨Diaya Korea Co., Ltd.⟩ 1941Began as ⟨Chosun Daiya Industrial⟩
