Hankook Tire wins Red Dot Design Award for its innovation project work HPS-Cell

- Recognized as the ‘Red Dot’ in Mobility and Transportation category
- The award-winning HPS-Cell is a modular platform proposed at Hankook’s Design Innovation 2020 project
- Hankook once again proved its excellence in innovative design by taking two awards out of three most prestigious design awards in the world

Seoul, Korea, July 21, 2021 - Global leading tire company Hankook Tire & Technology has won the Red Dot Award: Design Concept 2021. Its HPS(Hankook Platform System)-Cell, a solution proposed by Hankook at its Design Innovation project, was named as the ‘Red Dot’ in the Mobility and Transportation category.

Hankook Tire has been running ‘Design Innovation Project’, which is a research project on smart city and future mobility. Through joint research, the project puts forward a vision for future driving and solutions that tackle today’s challenges. The Design Innovation 2020 project, under the theme ‘Urban Reshaping’, visualized transformation of cities geared by mobility reconfigured as part of living spaces rather than a stand-alone vehicle in the future where augmented automation infrastructure and cutting-edge technologies such as eco-friendly technology, autonomous driving and Artificial Intelligence (AI) are to be adopted.

The project outcome was unveiled in November last year, one of which was HPS-Cell. It is a modular platform based on tire which Hankook belives to be the foundation of the mobility. The tire of HPS-Cell is an airless tire featuring unit-cell structure. It uses sensor technology to not only identify tire treads and road conditions in real time, but also respond to wear-out risks and change tread patterns according to the road condition utilizing variable wheels and optimized infrastructure. It’s applied with ‘Hankook Innovative Performance (H.I.P)’ which represents Hankook’s technological breakthroughs.

By winning the Red Dot Award this time in addition to having received the iF Design Award 2021 in the Professional Concept cateogy, the HPS-Cell has taken two out of three most globally renowned design awards, which refer to Red Dot Award, iF Design Award and IDEA.

"We are honored to receive the Red Dot Design Award once again. Hankook Tire’s innovative tires have had achieved significant accomplishments in the Red Dot Design Award history,” says Jimmy Kwon, Vice President of Hankook Tire’s Brand Lab. "We are especially glad to be recognized for our Design Innovation project work as it displays challenge spirit and innovative DNA of the company. This recognition demonstrates our design leadership in the industry as well as our vision for future mobility.”

The Red Dot Design Award is given out each year to industry leaders who have designed the best and innovative products of the year. The Red Dot Design Award, whose origins date back to 1955, is an award ceremony organized by the Design Center Nordrhein-Westfalen in Germany to appraise industrial products in three different areas: Product Design, Communication Design, and Design Concept. Various leading global automobile, electronics, fashion, and architecture companies are participating.